Advances in Business, Operations, and Product Analytics: by Matthew J. Drake

By Matthew J. Drake

If you are looking to grasp company analytics, case stories supply helpful aid: they disclose you to the total decision-making technique, assisting you perform an energetic position in either acting research and utilizing its output to suggest optimum judgements. Now, drawing on his large instructing and consulting event, Prof. Matthew Drake has created the appropriate new casebook for all analytics scholars and practitioners.


Drake, writer of the widely-praised Applied enterprise Analytics Casebook, now provides a suite of updated circumstances which are longer and extra exact than these in general offered in undergraduate texts, yet concise and targeted sufficient to learn in one lecture room consultation. equipped by means of analytical process, Advances in enterprise, Operations, and Product Analytics covers:

  • Descriptive analytics: descriptive records, sampling/inferential information, statistical quality controls, and probability
  • Predictive analytics: forecasting, call for handling, information and textual content mining
  • Prescriptive analytics: optimization-based modeling, simulation-based modeling, selection research, and multi-criteria choice making
  • Industry-specific analytics: HR and managerial analytics, monetary analytics, and healthcare/life sciences

In addition to practitioners, this casebook should be specifically precious to scholars and school in undergraduate and masters' classes that conceal themes in enterprise analytics, and classes utilizing analytics to precise industries akin to healthcare, or particular company capabilities resembling marketing.

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